Copywriting Ad

SMP: Makes inventing possible.

The main text, ‘BiC’ in the ad is extracted from the logo with exactly the same font. A right angle stroke is drawn and imposed onto the ‘C’ of the text, creating a ‘G’. It turns the ‘BiC’ into ‘BiG’. The entire ad is suppose to tell people the possibilities that a BiC pencil can create is endless, the tagline ‘Invent. Create.’ is suppose to further emphasize this point.