Art Direction Ad

SMP: Small and dynamic.

In order to emphasize about the capability of the camera despite the fact that it’s a point-and-shoot camera, the camera was super shrink down to be way smaller than the size of a palm. The photo of the hand was further edited in Photoshop so that the lines could appear even clearer. It has to be clear because that reflects the dynamic part of the camera. Same concept was used for both art directed ad.