NOISE 2011 exhibition

Exhibition of publication at NOISE 2011

Letter from an astronaut

Inspired from a poem by Lester Tan, Letter from an astronaut, 

originally published in Ceriph issue one.

You're like the aurora borealis

a shape-shifter that rebels against

constancy but you're beautiful

all the same. I would string the

planets into a necklace for you,

plant a flag on the moon with your

name on it but what does that amount

to now that you're with him and he gives you

all that you want, all that I wish to give

but can't because we fit into each other

like two colliding asteroids. But I am glad

to have been a supernova once in your

universe and all I have now are jars of stardust

which I'll carry with me despite the

heaviness of the fact that stardust

as beautiful as it is still speaks of

the death of a star.

The entire project was mentored by Kelley Cheng (Owner of Press Room), this publication was a collaboration between me and another apprentice also mentored by Kelley Cheng. The final publication was exhibited during NOISE Festival 2011.

The mentorship program is set-up by NAC (National Arts Council).

SIA Cargo Competition//Deliverables

Athens to Hanoi, now only 10cm away

Beijing to Texas, now only 15cm away

Hanoi to Perth, now only 6cm away

Kuwait City to Tokyo, now only 7cm away

Perth to Beijing, now only 7cm away

Singapore to Kuwait City, now only 8cm away

Tokyo to Athens, now only 4cm away

Strategy:

As SIA Cargo flies to many major destinations and more, they reduce the physical distance felt between countries, making places seem nearer to each other. We aim to show this by using an action to demonstrate how destinations are literally being brought closer with SIA Cargo’s wide network coverage.

Group work submission for SIA cargo competition.

Group member: Cino Chee, Frank Bwen, Wong Shimin

As you can see from the FAs, we did our best to present the ads professionally based on our own capability, no equipment or photography studio of any kind was provided. It has been a very very pleasant experience working with my group members. We are very satisfied with the FA we produced despite not winning the competition! :)

SIA Cargo Competition//Process

Group work submission for SIA cargo competition.

Group member: Cino Chee, Frank Bwen, Wong Shimin

WWF Campaign//Creative Buy For Magazine (Chinese)

Mock-up for creative buy in i-weekly magazine - Front

Mock-up for creative buy in i-weekly magazine - Back

WWF Campaign//Creative Buy For Magazine (English)

Mock-up for creative buy in 8-days magazine - Front

The front shows a paper towel perforated line, 

with a teaser that encourages the reader to tear the line.

Mock-up for creative buy in 8-days magazine - Back

The back shows a paper towel perforated line as well, 

revealing to reader how their simple action of tearing a paper towel will kill
trees. When they tear the perforated line, the lungs made of tree at the back
is being torn too.

Headline: Would you cut off your own lungs just to use paper towel?

WWF Campaign

Guerilla posters for WWF drop paper towel campaign.