WWF Campaign//Creative Buy For Magazine (English)

Mock-up for creative buy in 8-days magazine - Front

The front shows a paper towel perforated line, 

with a teaser that encourages the reader to tear the line.

Mock-up for creative buy in 8-days magazine - Back

The back shows a paper towel perforated line as well, 

revealing to reader how their simple action of tearing a paper towel will kill
trees. When they tear the perforated line, the lungs made of tree at the back
is being torn too.

Headline: Would you cut off your own lungs just to use paper towel?