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| Athens to Hanoi, now only 10cm away |
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| Beijing to Texas, now only 15cm away |
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| Hanoi to Perth, now only 6cm away |
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| Kuwait City to Tokyo, now only 7cm away |
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| Perth to Beijing, now only 7cm away |
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| Singapore to Kuwait City, now only 8cm away |
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| Tokyo to Athens, now only 4cm away |
Strategy:
As SIA Cargo flies to many major destinations and more, they reduce the physical distance felt between countries, making places seem nearer to each other. We aim to show this by using an action to demonstrate how destinations are literally being brought closer with SIA Cargo’s wide network coverage.
Group work submission for SIA cargo competition.
Group member: Cino Chee, Frank Bwen, Wong Shimin
As you can see from the FAs, we did our best to present the ads professionally based on our own capability, no equipment or photography studio of any kind was provided. It has been a very very pleasant experience working with my group members. We are very satisfied with the FA we produced despite not winning the competition! :)
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